With 15 years of experience leading strategic marketing initiatives for luxury brands, Carrie has managed some of the most visible brands with the biggest names in entertainment. Her keen eye for detail comes from having worked on a variety of red carpet events, fashion shows, product launches, brand partnerships and ad campaigns.
Prior to starting Carrie Baker Events, Carrie was most recently the Vice President of VIP Relations for Prada, heading up the brand’s West Coast office and leading strategy for red carpet dressing around major premieres and award shows. Prior to that, she was the Senior Director of Entertainment Marketing for Richemont, where for over 10 years she worked closely on the company’s luxury brands, including Chloé, Van Cleef & Arpels, Cartier, Alfred Dunhill, Jaeger Le-Coultre, IWC.
Carrie got her start in fashion as a Public Relations Coordinator for Giorgio Armani, working alongside the PR and marketing/events departments. Carrie studied visual communications at the Fashion Institute of Design and Merchandising (FIDM) where she is a featured Alumni Speaker.